30 AI Copywriting Prompts You Can Steal

The output quality of an AI writing tool depends almost entirely on the input it's given. A vague prompt like "write ad copy for my product" produces generic copy nobody would click on; a specific, structured prompt with constraints produces something closer to what a copywriter would actually deliver. Below are prompt templates organized by the copy you're most likely to need, ready to copy, paste and fill in the brackets.

Ad headlines

• "Write 10 Meta ad headlines for [product], each under 40 characters, benefit-first, no exclamation points."
• "Write 5 Google Search ad headlines for [product] that lead with the customer's problem, max 30 characters each."
• "Give me 8 headline variations for [product] using different angles: urgency, social proof, curiosity, and a direct offer."

Running these through Copy.ai or Jasper tends to work well since both are tuned specifically for short-form ad copy formats rather than long-form writing.

Email subject lines

• "Generate 15 subject lines for [campaign], optimized for open rate, each under 50 characters."
• "Write 5 subject lines for a cart-abandonment email for [product], with a mix of urgency and helpfulness, no spammy words."
• "Give me A/B test pairs: one curiosity-driven and one benefit-driven subject line for [campaign]."

If you need a faster, single-purpose tool for this, the email subject line generator skips the prompt-writing step entirely.

Product descriptions

• "Write a 60-word product description for [product] in the voice of [brand], focused on the primary customer benefit rather than features."
• "Write 3 versions of a product description for [product]: one for SEO with keyword [X], one short punchy version for a mobile listing, one detailed version for a spec-focused buyer."
• "Rewrite this product description to sound more premium without adding any false claims: [paste existing copy]."

Landing page copy

• "Draft a hero headline, subhead and 3 bullet benefits for a landing page selling [product] to [audience]."
• "Write a landing page FAQ section addressing the 5 most common objections a buyer would have about [product]."
• "Write a closing CTA section for [product]'s landing page that creates urgency without using fake scarcity claims."

Social captions and hashtags

• "Write 5 Instagram captions for [post topic] in a [tone] voice, each under 150 characters, with one clear CTA."
• "Suggest 15 relevant hashtags for a post about [topic], mixing broad and niche tags."

The social caption generator and hashtag generator automate exactly these two tasks if you're doing this daily rather than occasionally.

Blog titles and meta descriptions

• "Give me 10 blog title options for an article about [topic], optimized for click-through without being clickbait."
• "Write a meta description under 155 characters for an article about [topic] that includes the keyword [X] naturally."

Both the blog title generator and meta description generator are built for exactly this, if you'd rather skip typing the prompt each time.

Why constraints matter more than creativity in a prompt

The biggest lever in copywriting prompts isn't asking the AI to be "more creative" — it's specifying constraints: character limits, audience, tone, what NOT to include, and what a successful example looks like. A prompt that says "write like [reference example]" or "avoid buzzwords like 'revolutionary' or 'game-changing'" consistently produces more usable copy than an open-ended request. If you're building prompts from scratch often, the AI prompt generator or AI prompt improver can turn a rough idea into a properly structured prompt automatically.

Editing AI copy before it ships

No AI-generated copy should go live unedited. A short checklist works well:

1. Does it make any claim that isn't verifiably true?
2. Does it sound like your brand, or like every other AI-generated ad?
3. Is it the right length for the platform it's running on?
4. Would a real customer actually say it this way?

Running a draft through Grammarly or QuillBot catches mechanical issues, but voice and accuracy checks still need a human. For a deeper look at keeping AI copy from sounding interchangeable, see how to write with AI without losing your voice.

Frequently asked questions

Do I need a different tool for every type of copy? No — most general-purpose AI writers like ChatGPT or Rytr can handle all of the templates above; the prompt structure matters more than the specific tool.

Should I always ask for multiple variations? Yes. Asking for 5–10 variations and picking or combining the best elements consistently produces stronger final copy than accepting the first single output.

How specific should the brand voice instruction be? Vague adjectives like "friendly" underperform concrete direction like "short sentences, contractions, no corporate jargon, speaks directly to one reader as 'you'." The more concrete the instruction, the more consistent the output.

Can these templates replace a copywriter? For high-volume, lower-stakes copy (routine social posts, standard product listings), yes, largely. For a brand's core positioning, tagline, or flagship campaign, human strategic judgment still matters more than any prompt template.

Building a swipe file that keeps working

The templates above are a starting point, not a permanent list. The most effective approach is to keep a running swipe file of prompts that produced genuinely good output for your specific brand voice and audience, since a prompt that works well for one product category often needs adjustment for another. Note which constraints made the biggest difference — a particular tone description, a length limit, a specific example to mimic — so future prompts can reuse what actually worked rather than starting from a blank page each time. Over a few months, this turns into a much stronger internal resource than any generic prompt list, including this one.

Matching the template to the platform

Copy that performs well on one channel often underperforms on another, even when the underlying message is identical, because each platform has different reading context and character constraints. A headline written for a Google Search ad needs to work when read in isolation with no visual support, while an Instagram caption benefits from a more conversational, first-line hook since most viewers only see the first line before tapping "more." Adjusting prompts to specify the platform explicitly — not just "write ad copy" but "write copy for a Google Search ad" versus "write copy for an Instagram carousel caption" — produces noticeably more usable results than a generic prompt reused across channels.