Trust & Safety

AI Content Detection

How detectors for AI-generated text, images, and video actually work — what they can tell you, what they cannot, and which tools are worth trying.

AI Text Detection

Text detectors estimate how predictable a passage is to a language model (perplexity) and how uniform that predictability is across sentences (burstiness). Human writing tends to vary more.

Limitations: Accuracy drops sharply on short passages, edited AI text, and writing by non-native English speakers. Treat any score as a signal, never as proof.

  • GPTZero
  • Originality.ai
  • Copyleaks

AI Image Detection

Image detectors look for generator artefacts — inconsistent lighting and reflections, malformed hands and text, frequency-domain patterns — and increasingly for C2PA content credentials or invisible watermarks such as SynthID.

Limitations: Cropping, re-compression, and screenshots strip metadata and weaken watermarks, so a negative result does not mean an image is authentic.

  • Hive AI Detector
  • Illuminarty
  • Content Credentials (C2PA) verify

AI Video & Deepfake Detection

Video detectors analyse temporal consistency: blink rate, lip-sync error against the audio track, face-boundary blending across frames, and heart-rate signals in skin tone.

Limitations: New generators appear faster than detectors are retrained, so detection quality varies wildly by model and by video quality.

  • Deepware Scanner
  • Sensity AI
  • Reality Defender

A practical workflow

  1. Check provenance first — look for C2PA content credentials or original camera metadata before running any detector.
  2. Run at least two independent detectors; agreement between them is more informative than a single score.
  3. Use long samples. Under roughly 300 words, text detection is close to guesswork.
  4. Read the content critically: fabricated citations, invented statistics, and generic structure are stronger tells than any score.
  5. Never take action against a person on a detector score alone — ask for drafts, sources, or version history.

Frequently asked questions

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